I’ve been in your spot. Running a business (an ad agency) of 25 people was daunting and exhilarating at the same time. The hardest part was learning to work ON the business and not always IN the business. Now I help CEO’s, entrepreneurs and small-to-mid sized organizations develop clarity in their vision and purpose by using brand strategies, customer-focused thinking, and creative growth-building initiatives.

I’ve worked with dozens of companies on both sides of the table — from private schools and universities to developers and destinations, to software and technology providers — discovering the uniqueness of their products or services, developing differentiation through positioning and identity development, and building go-to-market strategies with fully integrated implementation.

I’m a forward-thinking business and brand strategist able to build growth-driven, brand-based and organization-wide initiatives and campaigns.

The process of brand development not only aligns business strategy to marketing and communications strategies, but also helps the organization reach its longer-term growth objectives through deeper customer-centric touchpoints and employee engagement. The most important element of building a brand-driven business is doing it through your employees. Without their belief, guidance, ownership and participation, no amount of marketing spend or snappy ad campaign will fix operational difficulties.