Starting a business takes guts.
Building a brand takes strategy.

I help CEOs and founders clearly define their brand’s sustainable competitive advantage and align leadership for better decision making and growth performance.

Schedule My Intro Call
Schedule My Intro Call

Business Strategy / Brand Development / Fractional Leadership / Creative & Marketing Direction

Are you facing challenging growth hurdles?

Lacking a solid understanding of your customer?

Or, don't have cohesive business and brand strategies?

You're not alone. Every company has these issues to some degree. I help businesses with:

  • Defining Strategic Differentiation

  • Growing Top Line Revenue 

  • Aligning Sales and Marketing 

  • Driving Operational Efficiency

  • Creating Brand Distinction

Taking the time and investment to clearly define your business and brand strategies will create:

Higher Profit Margins • Accelerated Growth • Greater Stability and Sustainability

Business leaders and teams need to create positive organization-wide change by discovering, developing, and operationalizing their brand distinction.

I utilize a holistic and customer-centric approach to engage and inspire momentum that drives business growth.

Head shot of Andrew Wilkin, Brand Strategy Consultant

Andrew Wilkin
Certified Brand Strategy Consultant

It's hard enough to build a business, let alone a memorable brand. You don't have to build it alone.

This work is critical. You need a trusted guide by your side with a panoramic view. A customized plan that fits your company needs, and is tailored to your growth potential. This process has helped dozens of companies and leaders find their path with a deeply engaged and consultative approach that uncovers real purpose and distinction.

My experience as a creative director, agency owner, marketing director and brand strategist offers a unique experience not found in most consultants. If you’re looking to be a bigger and better brand, I’m your guide.

Schedule your discovery call today and let's get started building the business, and brand, of your dreams.

Let's talk about your brand >>
Let's talk about your brand >>

“The single greatest issue brand builders face is

HOW TO START BUILDING

A BRAND-DRIVEN BUSINESS.”

— Scott Davis and Michael Dunn, Building the Brand Driven Business

How It Works

  • We Prioritize

    Starting with an in-person or online conversation we discuss your pain points, and narrow down the primary goals to focus on. Your customized growth outline is developed.

    1-2 Hour discussion
    3 Top goals identified
    Working agreement

  • We Dive Deep

    What do we know? Or don't? Where do we want to be? How do we get there? Through a deep dive inside and outside of the company, we uncover the facts and issues to strategize from.

    Leadership involved, CEO driven
    Workshops & Frameworks
    Research / Surveys
    Market Analysis
    Business Strategy

  • We Develop

    Guided by our discovery, we map out all of the necessary steps to measure and achieve our goals. Creative positioning, internal/external structures for brand adoption, and measurements for growth are established.

    CEO/Founder Personal Brand
    Company Brand Strategy
    Positioning & Differentiation
    Internal & External Adoption
    Momentum Plan

Schedule My Intro Call

Testimonials

  • "Andrew supported the creation of Intellic Technologies from concept to brand management. The internal relationship Andrew built is enduring and incredibly effective. Most importantly, Andrew is very capable of scoping a holistic branding and marketing plan, working it into a company's overall operations and resources. I couldn't recommend Andrew's capabilities and services more highly!"

    Ryan Becker
    CEO, Intellic Technologies

  • "Andrew and his team successfully launched our brand for us and has managed the brand ever since. We could not be happier with the results. They carefully researched and positioned our brand to absolutely reflect our group of eighty unique small hotels (no small task!) and have subsequently kept our brand at the top of its game through ups and downs in the economy (not to mention COVID). I am thrilled to recommend them to anyone needing any type of brand-based efforts."

    Michael Green
    Chairman, Palm Springs Preferred Small Hotels

  • "He is amazingly talented as a brand consultant who also appreciates and understands business development and the critical importance of brand strategy to its success. He brings a business mindset to his client's growth development plus the ability to emotionally connect with the target audience - a combination that is hard to find and always produces the best results."

    Gail Guge
    Vice President of Marketing and Strategic Communications
    University of Redlands

  • "We had an incredibly positive experience working on the Escape Resorts, Inc. and Bent Inn brands. The discovery process was thorough and insightful, enabling us to identify unique strengths and strategically position ourselves in the marketplace. Andrew not only brought creative energy but also helped us refine and expand our messaging in a way that resonated with a broader target demographic. Their expertise allowed us to connect with new audiences while staying true to the core values of our brands in a seamless, collaborative approach that made the process both easy and creatively stimulating."

    Mark Hunter
    CEO, Escape Resorts Inc.

Experience

From startups to 100-year old institutions, from manufacturing and technology to tourism and higher education. Experience matters.

Let’s start with an introduction.

I invite you to a brief introductory call. We can discuss your situation, and if it seems like a good fit, we can schedule a more in-depth conversation to strategize next steps. Sound simple? It will be.